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Privacy Policy

Privacy Policy
Home > Privacy Policy

At Ayming, we’re committed to protecting and respecting your privacy.

This Policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy.

Any questions regarding this Policy and our privacy practices should be sent by email to or by writing to Ayming, Fitzwilliam Hall, Fitzwilliam Place, Dublin 2, D02 T292

Alternatively, you can telephone +353 (0) 1 669 4831.

Who are we?

Ayming is an international management consultancy with over 30 years’ experience improving businesses’ operational and financial performance. Ayming UK is a limited company registered in England and Wales (no. 03456683). The registered address is: C/O Blick Rothenberg, 7-10 Chandos Street, London, W1G 9DQ.

How do we collect information from you?

We obtain information about you when you use our website, for example, when you contact us about products and services, to download a report, to use one of our online tools or if you register to receive one of our newsletters.

What type of information is collected from you?

The personal information we collect might include your name, address, email address, IP address, and information regarding what pages are accessed and when.

How is your information used?

We may use your information to:

  • process requests you have made;
  • to carry out our obligations arising from any contracts entered into by you and us;
  • dealing with entries into a competition;
  • seek your views or comments on the services we provide;
  • notify you of changes to our services;
  • send you communications which you have requested and that may be of interest to you. These may include information about services or events;
  • process a grant or job application.

We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.

Who has access to your information?

We will not sell or rent your information to third parties.

We will not share your information with third parties for marketing purposes.

Third Party Service Providers working on our behalf: We may pass your information to our third party service providers, agents subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to contact you regarding our services and send you mailings). However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties beyond the Ayming Network for them to use for their own direct marketing purposes, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

Third Party Product Providers we work in association with: We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our supporters and customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

Your choices

You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us about topics that may be of interest to you, including our exciting products and services, then you can select your choices by ticking the relevant boxes situated on the form on which we collect your information.

We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted. You can change your marketing preferences at any time by contacting us by email: or telephone on +353 (0) 1 669 4831.

How you can access and update your information

The accuracy of your information is important to us. We’re working on ways to make it easier for you to review and correct the information that we hold about you. In the meantime, if you change email address, or any of the other information we hold is inaccurate or out of date, please email us at:, or write to us at: Fitzwilliam Hall, Fitzwilliam Place, Dublin 2, D02 T292. Alternatively, you can telephone +353 (0) 1 669 4831.

You have the right to ask for a copy of the information Ayming holds about you (we may charge £10 for information requests) to cover our costs in providing you with details of the information we hold about you.

Security precautions in place to protect the loss, misuse or alteration of your information

Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.


We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively.

Use of ‘cookies’

Like many other websites, the Ayming website uses cookies. ‘Cookies’ are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual.

To better understand how our website is used and improve its performance we use Google Analytics cookies. Google Analytics is an analytical web service provided by Google, Inc. Cookies are used to collect information such as the time of day a visit occurred, which pages were visited, how long was spent on the site and to identify the point of origin and any search keywords used. This helps us to provide a better website experience and improve its performance.

Google Analytics cookies include:

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It is possible to switch off cookies by setting your browser preferences. Turning cookies of may result in a loss of functionality when using our website.

Marketing & MeasurementType Of DataLawful Basis3rd Parties Involved in Processing
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences(a) TechnicalNecessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop ourGoogle Analytics, Double Click
(b) Usagebusiness and to inform our marketing strategy)
To send Email Marketing messages about services we offer, and content that we create(a) IdentityWe rely exclusively on consent for email marketing activity.Pardot
(b) Contact
(c) Marketing and CommunicationsUsers can opt themselves into receiving our marketing on one of the contact forms on our website. Users can opt out of marketing activity by clicking the
unsubscribe link in the emails they receive, or by contacting us directly. Records of consent are maintained in our CRM (Hubspot).
To target display advertising to users that have previously visited our website and shown interesting in our products and services.(a) TechnicalNecessary for our legitimate interests (to define customer types and serve relevant messaging to users that are interesting in our products & services).Sizmek, Double Click, Google Adwords & Google Analytics, Bing
(b) Usage
(c) ProfileNo Identity or contact data is used in this process. Users can opt out of processing in this way by blocking cookies.
To analyse user’s sessions on our website, by recording their mouse movements and website behaviours to identify website issues and improve the users experience.(a) TechnicalNecessary for our legitimate interests (to keep our website updated, free from issues, and provide the best possible user experience.Hotjar
(b) Usage
(c) ProfileWe use this data to measure how users are interacting with our site, which elements of the site are causing problems with the user experience, and if there are any
errors with the site. This also includes replaying sessions and watching interactions back.
No Contact or Identity information is recorded or processed. Users can opt out by blocking cookies.
To track inbound phone calls, and the traffic sources they originated from.(a) ContactNecessary for our legitimate interests (to measure the success of our marketing activity and update our marketing and business development strategiesInfinity Call Tracking
(b) Technicalappropriately).We use this data to allow us to measure inbound call volumes from marketing activity. The users phone number is recorded when they call through but is not
(c) Usageprocessed in anyway in future unless permission is granted to do so. Users can opt out of this by blocking cookies.
(d) Profile
To measure interactions with, and how you share our content on social networks.(a) TechnicalNecessary for our legitimate interests (to allow users to click through to, follow and like, or share our content on social media).Facebook, LinkedIn, Twitter, Instagram
(b) Usage
(c) ProfileData is collected by social media platforms when users use their share, like and follow buttons. For access to this information, or to opt out, users can adjust
their account settings on the relevant platforms.


Links to other websites

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.

In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.

Transferring your information outside of Europe

As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the European Union (“EU”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.

If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.

Website recording

Our website may also use Hotjar. Hotjar is a product that has been developed by Hotjar Ltd. Hotjar may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms. The information collected does not include bank details or any sensitive personal data. Data collected by Hotjar is for Ayming’s internal use only. The information collected is used to improve our website usability and is stored and used for aggregated and statistical reporting.

Review of this Policy

We keep this Policy under regular review. This Policy was last updated in May 2019.