Predicting trends in a fast-moving sector like the food and beverage industry is never easy. Consumer preferences are fickle and manufacturers are forever finding new formulas to indulge them. But a fresh wave of innovation is breaking – and with it, old habits and consumption patterns.
Serving this demanding market is no longer just a matter of satisfying consumer tastes, but attuning your offering to customers’ attitudes, beliefs and aspirations. 2019 is set to be a stimulating year and a defining one for many food and beverage companies.
We’ll explore five significant patterns within the food and beverage sector propelled by three lifestyle trends developing in the sector today:
- Following to becoming
- Fixed to fluid
- Consumer to citizen